PUBLICIS

DE DONORWEEK 2015

We have produced three short documentaries for De Donorweek as part of the national campaign ‘Donor worden. Waar wacht je nog op.‘. Every documentary portrays a transplant recipient sharing his or her personal story. The recurring theme being the selfless act of registering as a donor that turns into a situation in which they receive an organ themselves. In exchange for these memorable encounters, Hadewych Minis, Roel van Velzen, and Patricia Steur create a unique experience for them. In addition to creating online and offline awareness, De Donorweek resulted in more than 27.000 new registrations – of which 86% agreed to subscribing as a donor.

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