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On behalf of CooPR (PR Agency), we produced the Dutch premiere of the Netflix Original ‘Bright’ (2017) – with well-known Hollywood actor Will Smith. Together, we selected the right influencers for this inventive premiere. The after movie (available soon) and photo’s were our responsibility.

The evening started with a screening at filmclub FC Hyena, which was decorated in the style of different movie scenes from the Netflix Original. Afterwards, the influencer guests enjoyed a cruise on the canals of Amsterdam. On their way to Hotel De Goudfazant, they passed different light projections of the Netflix movie. The evening was closed with a dinner completely in style of the movie.